The Secret to Fulfillment: Untangle Your Happiness from Your Results

By now you know I’m a big advocate of setting crazy, unreasonable goals.

Big goals are how you generate the energy and excitement to actually make things happen. And for this reason, I believe you’re way more likely to achieve the “unrealistic” goal (that inspires you to no end) than you are the one that’s more modest (and therefore, not that exciting).

But a lot of people get stressed out when I talk this way.

Unrealistic? That means I’ll be chasing this goal that I might never get. And even if I do one day make it happen, it’s going to take a really long time and a whole lot of work.

I’m not mocking. Even those who have created massive change in their lives, people I really respect, sometimes question whether goals are a good idea at all.

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NMA Radio: The Most Important Daily Habits

Young female meditate in nature.Close-up image.

The easiest things to do are also the easiest things to not do.  — Jim Rohn

When most of us wake up each morning, we’re immediately faced with the perpetual list of to-dos. The whirlwind. Those urgent activities that demand your time: take the kids to school, answer emails, make phone calls, drive to work …

The problem is that often, we get so caught up in the urgent that we neglect the important.

What’s the difference? While the urgent activities need to be handled now, the important activities aren’t screaming to be done this minute. Nothing blows up if you don’t do them.

But the important hold tremendous power to shape our days positively. These are the habits that lead to physical and mental health. Happiness. Gratitude. Energy.

The crazy part? Most important habits take just a few minutes to complete, but still get brushed aside. Easy to do, but so easy to not do.

In today’s episode, Doug and I discuss our most important daily habits, why we fight so hard to keep them, and how you can establish beneficial habits of your own to start honoring the important.

Here’s what we talk about in this episode:

  • Why the morning is the best time for most habits
  • The one habit Matt values the most
  • Daily writing and brain dumps
  • Gentle movements as a way to fight aging
  • The power of visualization
  • Urgent versus important
  • How to establish your own important habits

Click the button below to listen now:

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Want to Go Vegan? A 30-Day Plan to Make the Transition (and Make It Last)

Young Woman Buying Vegetables at Grocery

Of all the changes I’ve made in my life over the past six years, none has had such a profoundly positive effect as the choice to become vegan.

This diet and lifestyle have changed me from the outside in: I expected the health benefits and to feel a boost in energy, and I got them. But I had no idea how the choice to put different foods into my body would improve my mindset, deepen my sense of compassion, and increase my willingness to take risks and march to the beat of my own drum. And if you’re vegan or even vegetarian, I bet you’ve experienced the same.

And if you’re not yet vegan? The very fact that you read a blog like this one makes it likely that you at least know where I’m coming from. Maybe you’d even like to become vegan, but have never quite been able to make it work.

In that case, let’s talk about what it takes to make the change — and just as importantly, to make it last.

The short version: I’m hosting a free live webinar this Wednesday night, August 19th, at 8pm EDT to answer that question in detail. In it, I’ll lay out a plan for you to make the transition to a vegan diet in the smartest way possible over the course of 30 days, and answer the most common questions about making it work. If you’re interested in going vegan, I hope you can make it.

So here are the three things I believe give you the biggest chance of succeeding in this diet change (assuming you’ve got your own compelling reasons for wanting to do so):

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2 New Tart Cherry Drinks for Optimal Workout Nutrition


For the final post in this ambassador series with the Cherry Marketing Institute, I set out to solve a problem in deciding how best to incorporate tart cherries into my diet.

What problem, you ask?

Well, we know that tart cherry juice has been shown to reduce recovery time and inflammation in athletes, as well as help with sleep (which itself plays a big part in athletic recovery, of course).

But the apparent downside is that, like with typical fruit juices, most of the calories in tart cherry juice come from sugar. How can you get the benefits of tart cherries without adding too much sugar to your diet?

Turns out there’s an easy solution for athletes: drink tart cherry juice at the one time during the day when lots of sugar is precisely what your body needs. And this time, of course, is around workouts.

But how do we do it most effectively?

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NMA Radio: What We Eat on a Typical Day

Note from Matt: If you’re keeping score at home, then you probably noticed we published two podcast posts in a row this week. Don’t worry, this week’s second blog post is still coming, just in a little different order due to travel schedules. We’ll back on track next week!

Over the past 95 episodes, we’ve talked a lot about the ideal diet, and ways Matt and I try to find it. Between the two of us, we’ve experimented with fruitarian, nutritarian, raw, juicing, oil-free, and minimal processed foods.

But while experimenting and talking about an ideal way of eating is fun and inspiring, it isn’t always practical. So today Matt and I get real — we share exactly what we eat throughout a typical day (i.e. not a day when we’re trying a crazy food experiment).

We don’t pretend that the way we eat is perfect, but we hope to provide a framework and give you some confidence in creating your own meal plan. And, hopefully, to demonstrate that a whole foods plant-based diet isn’t all kale and shots of wheatgrass.

Here’s what we talk about in this episode:

  • Typical breakfasts, lunches, and dinners
  • Should you snack throughout the day?
  • Why Doug doesn’t eat before a typical run, but Matt does
  • Eating healthy at the office

Click the button below to listen now:

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NMA Radio: How to Save Money While Eating Healthy and Vegan


It’s no secret that local, organic, healthy food can get expensive. Add in all the fake meats and fancy spices or oils, and suddenly the choice to eat plant-based becomes the choice to spend more than ever on groceries.

But it doesn’t have to be this way. Even if you insist on shopping at the hippest of grocery stores, you can find ways to save money — without sacrificing your family’s health.

In today’s episode, we discuss our strategies for saving money on food, which foods are worth it no matter how much they cost, and which foods we avoid because of their hefty price tags.

Here’s what we talk about in this episode:

  • Simple meals to save money without cutting corners
  • Farmers market strategies to save you money
  • Cheap but nutrient-rich foods
  • Matt’s grocery store struggles
  • Should you avoid tempeh and tofu?

Click the button below to listen now:

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Join Us on the Holistic Holiday at Sea Cruise in 2016


(And get a discount when you register before October 10th, plus an onboard credit. Details below.)

If you’ve read and listened to No Meat Athlete this year, then you know what an influence this year’s Holistic Holiday at Sea Cruise has had on my family’s lifestyle.

It was Chef AJ’s talk on the cruise that inspired my wife, Erin, to lose 20 pounds and rediscover her passion for running and fitness. And it was the food on the ship and the talks by T. Colin Campbell, Caldwell Esselstyn, and Michael Greger that convinced us to finally stop eating oil at home.

I’m excited to announce that next year I’ll be back on the cruise again, this time as a presenter. In addition to a giving a talk about setting big goals and developing the habits to achieve them, I’m also part of a panel discussion and Q&A with vegan fitness stars Robert Cheeke, Derek Tresize, and Marcella Torres.

Erin will be back as well, and we hope that you’ll join us February 27th through March 5th, 2016.

Why come on the cruise?

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14 Things We Wish We Knew Before We Went Vegan


A few years ago Matt wrote a post called 10 Things I Wish I Knew Before I Went Vegan.

It was a reflection on his first two years as a vegan, and all the things he wished someone had told him before he made that change. Now that I’m inching towards my two year anniversary, we revisit that topic together and compare lists.

In today’s episode, we discuss those lessons, how they’ve impacted our experience so far, and why some of Matt’s have changed since his original post.

Here’s what we talk about in this episode:

  • This is the joke that never ends
  • Pizza … is it ruined forever?
  • How our cooking has adapted
  • Why it’s more than just a change in diet
  • The community is bigger than we thought

Click the button below to listen now:

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