When last fall we kicked off the No Meat Athlete running groups project, with 75 groups around the U.S. and world, I thought I knew pretty well which groups would thrive and which would have an uphill battle from the beginning.
Surely, I thought, the big, vegan-friendly cities that we all think of as such would provide the most fertile grounds for our running carrots to take root.
Turns out, I was completely wrong.
Eight months after starting, the running groups project has been a huge success, and for me personally, as fulfilling as anything I’ve done with No Meat Athlete. But in a million years I’d never have guessed who our most active groups would turn out to be.