This post is sponsored by the Cherry Marketing Institute, the third in a series of six I’m doing in partnership with them this year.
Back when I was in college, I used to hear the joke that of good grades, sleep, and a social life, you could have whichever two you chose … but only two.
Replace “good grades” with a job, and you’ve got a pretty accurate description of the real, grown-up world, for most people. And when “social life” now includes mostly non-negotiable activities like spending time with your kids, exercising, and taking the time to prepare healthy food for yourself and your family, skimping on those eight hours of sleep we’re supposed to get each night starts to become a pretty attractive option.
It’s not news that as a culture, we’re sleep deprived. Starbucks wouldn’t be a $15-billion/year company if we all woke up smiling and chipper every morning. (Check out this week’s issue of Brian Clark’s Further, my favorite weekly email digest about “health, wealth and wisdom,” for loads of compelling reasons to get your z’s.)
And if you’re an athlete …
… then sleep matters even more. In his ultrarunning talk from the Woodstock Fruit Festival (starting around the 18:00 mark), Michael Arnstein says that how much sleep he gets the night before a 100-miler is one of the most important factors in how he’ll perform — he even goes as far as to wear a blindfold, earplugs, and a hat to bed; sleep in isolation; and several days before the race, start hitting the sack in the early evening so that he’ll get used to the early bedtime and be able to log eight to ten hours before waking up at 4am on race day.