How to Start Your Movement

Microphone in focus against unrecognizable crowd of people

Even since the early days of starting No Meat Athlete, I’ve gotten a good number of requests for advice about how to start a blog or podcast. Or, more generally, about how to turn your passion into something that allows you to do it for a living.

This stuff is incredibly meaningful to me because of the impact it has had on my life, but I’ve never written or talked about it on No Meat Athlete. “Starting a business” certainly isn’t what this movement is all about, and doesn’t really fit with the other content here.

But today, inspired by a listener question, Doug and I are breaking from that rule. What this question (about starting a business around environmentalism) made me realize is that even though blog and podcast advice is a bit off-topic here, if that advice can help other people start movements that promote health, sustainability, or plant-based diets, then so much the better.

So here you have it: an episode all about how you can turn your ideas and passions into a movement or business through the internet.

Here’s just some of what we talk about in this episode:

  • Should you start a blog or podcast?
  • Why you have to pick yourself
  • How No Meat Athlete became more than just a blog
  • Why writing “for everybody” is like writing for nobody
  • How to handle criticism (because if you’re doing something attention-worthy, it’s going to happen)

Click the button below to listen now:


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  1. Loved this episode! I’ve always had the vague notion of wanting to start a podcast and this has kicked me into gear, especially the idea of perfect being the enemy of good. Thanks a lot guys!
    As a suggestion, I’d love to read a blog post about the nitty gritty specifics of starting up a podcast and/or blog. Or maybe you’d know an ideal place to read about all this?

  2. I just discovered you through What a wonderful find! Enjoying your site so far and look forward to reading your book.

  3. Thank you so much for this podcast! It is incredibly helpful to me, as I just started my own blog. You guys are such an inspiration- with this podcast and in so many others. Keep up the great work!

  4. Hey Matt & Doug. The “How to Start Your Movement” was one of my favorite of the No Meat Athlete Podcasts. In fact, I’ve saved this particular episode in my archives so that I can listen to it again whenever I want for ideas and inspiration. This episode spoke to me and gave me some ideas on how I want to begin the process of living my passion. Even though the episode was not your thematic “norm,” I certainly do hope that you will have another podcast episode like this in the future. Keep up the good work guys!

  5. Hi Matt and Doug.
    I’ve followed you guys for a while now but this is by far my favourite podcast episode. I am currently a postgraduate maths student who is unsure what he wants to do after (apart from not “have a proper job” or teach), I’m transitioning to vegetarianism and I’m a runner too, so when Matt told his startup story I was shocked at how much it resonated! You’ve spurred me into action: after a few months spent trying to nail the perfect design/intro post and not actually writing anything, I’ve just jumped in and begun my own blog at Who knows whether it’ll take off, I’d just like to thank you for giving me the confidence to get going.


  1. […] to work,  I listened to the most recent No Meat Athlete podcast (I love those guys!) called “How to Start Your Movement.”   Their show was in response to a listener question about how they turned their blogs into a […]

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