You can’t get far into the plant-based world without hearing Rip Esselstyn’s name, and seeing the ubiquitous Engine 2 brand he’s created to help people eat Plant-Strong.
Walk through any Whole Foods, and you’ll see Engine 2 foods everywhere.
And if you’ve watched Forks Over Knives, you’ve seen Rip there too, using his arms to pull himself up a firepole. (You know — “Real men eat plants, real men eat plants …”)
The Engine 2 story is well-known by now. The son of whole-food, plant-based diet advocate Dr. Caldwell Esselstyn, Rip challenged his fellow firefighters in Austin, Texas, to try a 28-day challenge on a plant-based diet. The results were spectacular, and the Engine 2 engine was set in motion.
What’s less known, though, is that Rip was a “no meat athlete” long before it was cool (it is actually cool, right?). Before Scott Jurek starting winning ultras, before Brendan Brazier wrote Thrive, before Rich Roll burst on the scene — and long before some chump started selling running carrot t-shirts — Rip was a professional triathlete, fueling his career with what would become the Plant-Strong diet.
I had the immense pleasure of hanging out with Rip for a day when my book tour brought me through Austin, where co-author Matt Ruscigno and I gave a lunch presentation at Whole Foods headquarters before eating E2 bowls from the store with Mr. E2 himself.
For a giant in the movement, Rip is laid back and a ton of fun, making this lifestyle seem not just appealing and energizing, but approachable. It comes through in this latest episode of NMA Radio, where he’s our guest.
Here’s what we talk about in this episode:
- How Rip convinced a group of firefighters to go plant-based
- The best way to adopt a plant-based diet
- How the Engine 2 Diet resonates so well with men
- Rip’s career as a professional triathlete
- The Engine 2 food philosophy
- How Rip is spreading the plant-based word with recipes and food products
Click the button below to listen now:
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Links from the show: