A very special announcement

An inspirational quote from The Office‘s Michael Scott:

When I retire, I don’t want to just move to some island somewhere. I want to be the guy who gives it all back. I want it to be like:

‘Hey… who donated that hospital wing that’s saving so many lives?’

‘I don’t know. It was anonymous.’

‘Well, guess what. It was Michael Scott.’

‘But how do you know? It was anonymous.’

‘Because I’m him.’

Every year when I set goals at New Year’s, I always include a goal of giving to a charity whose cause I sympathize with.  And almost every year, it doesn’t happen.  I get caught up in other stuff, that goal takes a backseat, and by the end of the year I find myself in no position to make the donation I had hoped to make.

This year, it will be different.

I set the goal of giving 1000 dollars this year to help animals, and to make sure it happens, I’ve decided to give all advertising revenue that I earn from this blog’s pageviews in 2010 to [UPDATE: I had to delete the name after they asked me to, saying it was a legal issue and would require too much paperwork to comply with the laws].  That means that every time you load a page on No Meat Athlete, you will have helped protect animals just a little bit.

At this blog’s current readership levels, 1000 dollars is about what it earns from ad revenue in a year.  If the amount falls short at the end of the year, I’ll make up the difference.  On the other hand, if the amount exceeds 1000 dollars, which I fully expect it to as the blog continues to grow, I will donate that entire amount.  So there’s potential for it to go way beyond 1000 dollars!

[linus and sascha photo]I realize that there’s a difference between public giving (i.e. announcing it on your blog) and private giving, the latter being the more clearly altruistic and noble of the two.  But this isn’t about being the best person I can, it’s about donating as much as possible this year to help make sure animals are treated the way they deserve to be.  And by making it known that this blog’s pageviews help that cause, I believe I will generate more such pageviews than if I kept it a secret.  Ergo, more more money to help animals.  Making it public also makes it impossible for me to procrastinate on the goal since I’ll have hundreds of readers to hold me accountable.  (Telling other people about any type of goal, by the way, is a great way to make sure you keep it.)

So that’s the plan, and I can’t tell you how great I feel about it.  Putting my donation resolution first is something I should have done all along, rather than waiting until I was in a financial position to do so (which, as a grad student, I won’t be for a while!).  But I can imagine it’s very easy to rationalize, no matter your financial situation, waiting until you are just a little better off before start giving.  And then it never happens.

In the next few days, I’ll try to find some way of keeping track, on the site, of how much we have raised, so that you can see the good that your reading No Meat Athlete is doing.  And I’ll make sure I find a good way to prove to you that the money is not being deposited in the jar marked “Matt’s post-run beer fund.”

Please let me know if you have any thoughts or ideas to make this even better.  And thank you for reading my blog and making this possible.  Any other bloggers want to join me?

[matt with linus photo]

[dogs lying photo 2]

[linus and erin photo]

[dogs lying photo]

[christine with sascha photo]

P.S. Since this post has nothing to do with running, check out my new post on Running Shorts about “Fat Ass” races, like the one I just ran.



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  1. Hi I have never left a comment before but I think this is a wonderful thing you are doing and if you fall short to your donation I will gladly chip in as well as a fellow dog lover HUGE dog lover go you!

    • Hi Kelli, thank you so much for your offer, and for leaving your first comment. I hope not to have to take you up on it, but you never know! It’s always fun to see what drives certain people to leave their first comment. Thanks again.

  2. What a brilliant idea! I’ll be cheering you on and making sure to click around a bit more, too!

  3. I always enjoy reading your blog and now will make certain I never miss one! Thanks for doing this!

  4. I will click the crap out of your page to generate as much as I can! 🙂

    I’m a big supporter of animal causes and donate whenever possible. I’d offer up the same type of donation (ad revenue to the Humane society) but my blog doesn’t have any ads nor does it have that much traffic. So I’ll just continue clicking around your blog.
    .-= Charm City Kim´s last blog ..My Husband – The Magician =-.

  5. This is such a great idea 🙂
    I’ll be clicking all over your page…
    .-= Danielle (Coffee Run)´s last blog ..A.B is a Drug =-.

  6. This is a fantastic plan and I absolutely love the pictures of your puppies!!
    .-= katherine´s last blog ..My Drug of Choice =-.

  7. As an animal lover, I fully support your choice of charities.

    What a great idea 🙂

  8. Click click click! raising money…

  9. This is SUCH a fantastic idea! I want to steal it from you hahaa. I don’t think it matters whether your giving is public or private, as long as you are giving because you think it’s important and helpful. And since you have the potential to make an even greater impact by using your blog as a platform, I say more power to you for going for it!! 🙂
    .-= rungirlrunn´s last blog ..Back to Basics =-.

  10. LOVE THIS! Josh and I just gave to our local chapter right before Christmas. We also donated a bundle of used towels and went in to give all of the amazing puppies some treats. I think you rock for doing this and will be make sure to do some extra clicking around 😉 Happy New Year!!
    .-= Erica´s last blog ..Ups, Downs, Spicy Acorn Squash & Baked Shrimp =-.

  11. That’s awesome Matt! I don’t think it matters whether your giving is public or private, only what motivates you to do it. You have the right motive, helping the animals 🙂 You have a big heart.
    .-= meatlessmama´s last blog ..Just Five More Minutes =-.

  12. Me & my puppies think you are a genius!

  13. I love it …Great Idea! And your dogs are beautiful!
    .-= Traci´s last blog ..Arms & Abs =-.

  14. This is a great idea, and an awesome way to help the animals – I love the dog photos by the way, they are absolutely adorable! And kudos to being a no meat athelete 🙂

  15. Matt, What a wonderful idea! One request: I usually read your blog on Google Reader, so for a while, could you put a reminder (or something) at the end of your posts that tells people to be sure to go to your website??? Thanks!
    .-= Katie (Life Discombobulated)´s last blog ..Good Times in 2009: Wrapping it up =-.

  16. thank you so much for doing this!!! the humane society is my favorite charity! i like that you announced this on your blog rather than doing it privately because it might give someone else the idea of donating. every bit counts!

  17. That is a great idea! Every year for Christmas we donate to a charity instead of buying people gifts. 2008 was Heifer International, 2009 was Wounded Warrior Fund. Perhaps my 2010 will be Humane Society to bulk up with your gift!

  18. Wow, what an awesome idea! 😀

    The pics are adorable, by the way. The “sleepy dogs” pic reminds me so much of my black lab…too cute! 😀
    .-= Sarah (Running to Slow Things Down)´s last blog ..“C” is for Cauliflower & Curry =-.

  19. girlrunner56601 says:

    I am new to your blog and commend you one your new charity venture. I would just caution that the Humane Society of America uses donations not for animals but for legislation. Laws like removing the title “owner” to give the animals their own rights. Eliminating the owners right to euthanize and forcing them to treat any condition regardless of quality of life, pain or cost. This is just one example. Donating to your local humane society is an option that usually goes directly to supporting the animals. Not trying to be a downer, just someone who used to send them donations before learning what they are really all about.

  20. What a wonderful idea. Animal causes are my #1 reason to donate. From elephants to manatees!
    .-= kara´s last blog ..New Ideas for 2010 =-.

  21. What a great idea! My husband and I got our dog from the Baltimore Humane Society and we decided to donate every year because we are so grateful to have her in our lives. Good luck!
    .-= Gina´s last blog ..Why Hello 2010 =-.

  22. I love this idea (and your ADORABLE dogs)!! Our dog is a rescue — from a foster agency, not the humane society — and he is totally the love of my life. If I had ad revenue I’d gladly make the same pledge! 🙂

    On another note, I can’t wait to get my “No Meat Athlete” shirt!
    .-= Kara (@ Kara’s Marathon)´s last blog ..Sunday and Monday in pictures (with a bit of text too), and surviving today =-.

  23. YEA to you!! A great runner, excellent cook, wonderful writer, and all around good person. It bodes well that you and your wife are reproducing… =)

  24. wow, what a great thing you’re doing! i’ll be sure to visit even more than I do already!

  25. A wonderful idea! I’m all for supporting any rescue organization, big or small!
    .-= J.´s last blog ..Persimmon Ginger Cake =-.

  26. What an awesome idea! Not only are you giving back, but you’re letting your readers feel like they are a part of it too. I love it and will be sure to never miss a post (even though I don’t now :))

  27. I’m very proud of both you and Erin. Your Linus and Sasha, Christine’s Ringo and Margaret’s and my Lucy and Charlie (all pound puppies or kitties) ALL thank you and Erin!

  28. Matt – reading your blog always makes me smile, and for sure this is one of those times 🙂
    .-= Morgan @ Life After Bagels´s last blog ..Save Money, Save Calories: Make Your Lunch =-.

  29. That is sooooo amazing!! You are such a great guy! And your mom is really nice too!! 🙂 I will be spreading the word on my blog!

  30. I LOVE this!!
    It will be exciting to follow your progress. I am a HUGE dog lover who is currently dogless 🙁 I’ve had dogs all my life and will again when the time is right. It’s nice to know we are all helping those that cannot help themselves.

    Kudos to you!!!
    .-= Bernadette´s last blog ..A free glass =-.

  31. That’s a very worthy goal! You can be assured of my ongoing support in 2010!
    .-= Hanlie´s last blog ..Postcards from the middle of nowhere =-.

  32. Orla says, “thanks, Uncle Matt and Aunt Erin!” in her loveliest, toothiest grin!

  33. Matt – what an awesome thing to do! I’ll definitely be spreading the word to help get more traffic to your site and more dollars for the animals. My new friend (from my local human society shelter) and I thank you for you generosity! http://twitpic.com/wx8g2

  34. This is such a wonderful thing you’re doing. Your pupers are adorable!

  35. That’s awesome!!

  36. You know I approve!!!

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