I don’t have time.
There’s too much conflicting information.
I can’t afford it.
The timing isn’t right.
I have a family to think of.
My spouse is unsupportive.
My body isn’t meant to do it.
Everything in moderation.
I wouldn’t know where to begin.
I’m too old.
I’m too young.
I’m not smart enough.
Nobody I know has done it before.
Surely it’s already been done.
People like me don’t do stuff like that.
I don’t have the right background.
In any other economy …
What would my friends/neighbors/boss/in-laws think?
If only I’d been brought up differently …
Fabulous excuses, all of them. They might even be true.
The thing is, there are so many good excuses out there that no matter what it is you’re thinking of doing, you’re guaranteed to find one that fits.
You have a choice, then. You can let that perfect excuse stop you (again). Or you can use it as the evidence what you’re about to do is worth it. That it matters.
Because really, if there’s no reason not to do it … is there any reason to do it?
The Kickstart Plan includes:
- A 7-day meal plan, built around the foods worth eating every single day
- 14 of our favorite recipes that pack in the nutrition, taste great, and are easy to make
- Focused on simplicity and speed, to minimize stress and time commitment