Make December Your Best Month

With Thanksgiving  finished — and I hope you had a great one — we move into what for my entire life has been my favorite season of all.

No, not the “Black Friday through Cyber Monday” shopping season. Not even just Christmas. But instead, the entire final month of the year, as we head towards a brand spanking new one.

Why December is My Favorite Month of the Year

It’s only since I’ve been an adult that I’ve come to realize that New Year’s Eve and Day are my favorite days of the year. But, considering the total geek for goal-setting I’ve grown into, this isn’t surprising at all.

While I used to spend the week between Christmas and New Year’s reflecting on the past year and putting plans in place for the next, I’ve in recent years expanded those behaviors and that mindset to stretch through the entire month of December.

To me, it seems natural, primal, and in tune with nature — take time during the cold, barren months of winter to plan, so that when it comes time for massive action in the spring and throughout the summer, you’re ready.

Sure beats overeating and getting loopy at holiday parties (though I won’t say I never do those …).

Having treated the past few winters this way, it seems a habit has been formed, and now when the chill enters the air, a sense of possibility is what comes to mind.

If you’re into New Year’s “resolutions” — and I’ll of course remind you that January 1 is arbitrary and that the “clean slate of a new year” effect is almost meaningless — I do believe you dramatically increase your chances of success by using December as a month to get a head start on those resolutions. If not by action, then at least by serious planning and anticipation, so that when the calendar changes, it brings with it a feeling of importance rather than the sense that this resolution will meet the same, silent end so many others have.

So that’s why I love this time of year. And while I’m not saying you need to go into a special goal-setting cave or shun the occasional overindulgence of the holidays (I watch almost no TV throughout the year, then suddenly become a fiend for awful ABC Family movies like Holiday in Handcuffs), I encourage you to start thinking about your goals and the changes you’d like to make now, instead of waiting until the afternoon of December 31st to start thinking about how next year will be different.

And so with that, in hallowed Black Friday tradition …

Special Deals to Get You Jump-Started

Here’s what we at No Meat Athlete have for this weekend, through Cyber Monday — aimed at helping you get a head start (or just a boost of extra inspiration) on whatever big changes lie ahead for you in 2014:

book bundle1. Book/ebook combo packs at over 35% off — a signed copy of the new No Meat Athlete print book + either the Marathon Roadmap or Triathlon Roadmap, priced at over 35% off the combined total regular prices. And as a bonus, you’ll get access to the special goal-setting workshop described below.

2. Exclusive goal-setting workshop when you buy 3 copies of No Meat Athlete: To encourage you to gift the new No Meat Athlete book this holiday season, just buy 3 copies of the No Meat Athlete book (from Amazon, Barnes and Noble, iBooksIndiebound, your local store … anywhere EXCEPT the No Meat Athlete store) and you’ll get access to a special live webinar at the end of December, where I’ll walk you through the goal-setting process I use each year to tackle big, “unrealistic” goals — plus answer any questions you have (about anything at all). Just forward me a copy of your receipt (matt@nomeatathlete.com) and I’ll give you the details!

(And by the way, ebooks work too — the NMA book is available as an ebook, on Kindle, Nook, and iBooks. Amazon even has a special program called Matchbook that allows you to get the Kindle version for $2.99 if you’ve bought the print version!)

3. 25% off everything in the No Meat Athlete store. Shirts, magnets, stickers, ebooks, and even signed copies of the No Meat Athlete print book.

Have a great weekend! And amidst all the shopping, if that’s your thing, take just a few minutes and start to think about what you’d like to change and what you might accomplish next year if you’d let yourself believe that you could … and go into 2014 with engines fired up and raring to go, rather than playing catch up from the very start.

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Comments

  1. Great news! I can’t wait to get my NMA on…

    The size I want in the women’s racerback tank has been out of stock for some time, however. I’ve been checking faithfully and no luck yet. Would you do a raincheck? And is there any way of being notified once stock is available again? Thanks in advance.

  2. Hi Matt,

    I just went to Amazon to buy the Matchbook for NMA but it says I don’t have any matchbooks, so can you check if Amazon knows the book should be in Matchbooks please? I loved the paper copy btw.. especially grateful for the section on getting into running which I could have done with about a year ago when I started,.. I never focused on enjoyment at all.. but wish I had done!

  3. I am compelled to say winter months are anything but barren! It’s a beautiful time of year, and a great time to remember to be joyful about running. It’s my time of year to run without structured training and I just love running through the snow.

    And it’s a great time to form solid habits. For example, I need to do more strength training, so I’m spending the increased time I have making strength and conditioning work part of my normal routine, so when I get back to hard training I keep it up. Don’t wait to the spring for massive action – we can start now.

  4. Thanks for this inspiration to appreciate the whole month of December, and start planning for a beautiful 2014.
    I’ve been following your blog for a while now, and just started running (with inspiration from you, Rich Roll and Brendan Brazier). I’m so pumped to have your site as a reference for all things plant-based and athletic. THANK YOU & Happy Holidays : )

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  1. […] to put things into perspective for me. I was also inspired by Matt Frazier’s recent post to Make December Your Best Month Yet. It all totally makes sense, and I’m determined to finish 2013 STRONG! After all, that’s […]

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