No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest Self

Now Available in Stores and Online!

no meat athlete book cover It’s here! No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest Self, is now available at Barnes & Noble, Amazon, iBooksIndieBound, and QBookshop!

With a foreword by Thrive author and former pro triathlete Brendan Brazier, co-written with Matt Ruscigno, M.P.H, R.D., and published by Fair Winds Press, No Meat Athlete is a distillation of the most effective tools I’ve discovered in my own journey towards a lifestyle that’s the healthiest and most fulfilling I’ve ever experienced, including:

  • Plant-based nutrition principles for maximum health, energy, and performance
  • Habit-change techniques, to make sure your changes last
  • Over 50 high-energy recipes and “formulas,” including smoothies, energy bars, sports drink and gel recipes
  • Goal-setting steps for creating your own “magnificent obsession”
  • Simple running fundamentals to keep you injury-free and having fun
  • Training plans for 5K, 10K, and half marathon races

No Meat Athlete includes everything you need to maximize your own energy and fitness, all presented in the manner I’ve become known for — down-to-earth, flexible, fun and realistic. You know, so that you’ll actually use it. icon smile

Get No Meat Athlete today, at any one of the following quality booksellers:

Read what others have to say about No Meat Athlete:

“From basic nutrition to cross-training to what to eat for breakfast, everything you need to know to be a happy, healthy, and active vegan is here, no matter what size or shape you are!”

-Isa Chandra Moskowitz, author of Isa Does It: Amazingly Easy, Wildly Delicious Vegan Recipes for Every Day of the Week and Veganomicon: The Ultimate Vegan Cookbook

“Considering No Meat Athlete is about eating a plant-based diet and running distances most people don’t even like to drive, Matt Frazier presents the tools and information he shares in a way that is downright approachable, leaving his readers energized with a sense of possibility.”

Brendan Brazier, author of Thrive

“Matt Frazier takes all the guesswork out of maximizing your health the plant-based way with his bulletproof primer No Meat Athlete. Whether you are an elite marathoner or a weekend warrior, this clear, concise, and no-nonsense book is your one-stop roadmap to creating and maintaining a sustainable plant-based lifestyle. All hail the running carrot!”

Rich Roll, plant-based ultra-distance athlete and author of Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself

“Anyone can become a No Meat Athlete, and Matt Frazier provides the roadmap to wellness and performance no matter where the journey takes you.”

Scott Jurek, world-renowned ultramarathon champion and New York Times bestselling author of Eat and Run

“Matt Frazier is a rising star in the world of vegan athletes. Covering the mechanics of diet and training as well as the transformative nature of a whole foods-, plant-based diet, he demonstrates that a body running on plants is probably the one ahead of you at the finish line!”

Colleen Patrick-Goudreau, author of The Vegan Table and The Joy of Vegan Baking

“Matt lays down a foundation for thinking about and moving in an important direction. His guidance feels safe and challenging. His wisdom and insight comes not a moment too soon.”

Sean Astin, actor

“This book is a fantastic, no-fuss, no-judgment approach to plant-based eating and fitness. Whether you’re curious, brand-new to this, or just keeping the blade sharp—get educated, get fed, get fit—read this book.”

Osher Günsberg, TV host, Australian Idol

“Inspiring, encouraging, and packed with practical information, this is a book that will help anyone at any fitness level learn to eat and train for optimal plant-powered health.”

Virginia Messina, M.P.H., R.D., author of Vegan for Life and Vegan for Her

“. . . filled with practical advice, solid nutrition information, running tips, training plans, and recipes to fuel athletes of all abilities. . . a comprehensive guide to what you need to be healthy and fit while eating a whole-foods, plant-based diet.”

Reed Mangels, Ph.D., R.D., co-author of Simply Vegan and The Dietitian’s Guide to Vegetarian Diets

“If you were not feeling inspired or empowered before reading this book, you certainly will after. No Meat Athlete is the plant-based fuel that will keep you running strong!”

Terry Walters, author of Clean Food and Clean Start

“Matt Frazier has done us all a great service by answering many of the questions asked when athletes are either curious or doubtful about changing to a vegetarian or vegan diet. Matt’s the guy to listen to.”

Danny Dreyer, co-author of ChiRunning, ChiWalking, and ChiMarathon

“No Meat Athlete will not only power your strength and endurance, it will give you an extra edge in every aspect of your life.”

Neal Barnard, M.D., author of Power Foods for the Brain

“As a runner who began competing in the days of the traditional steak training meal, I welcome this book’s enlightening confirmation of my own experience: Athletes who pass on the meat can perform at the highest level and still enjoy their meals to the max. The human future will depend on a far more plant-based diet, and top athletes are showing just how rewarding that will be.”

Ed Ayres, founder, Running Times magazine, and author of The Longest Race: A Lifelong Runner, an Iconic Ultramarathon, and the Case for Human Endurance

“Well-organized, very accessible, and a joy to read. This book gives you the real how and why of healthy living with real-life applications and even actual training plans and easy recipes—Frazier nailed it with this book.”

Sid Garza-Hillman, author of Approaching the Natural: A Health Manifesto

“. . . an excellent resource for the new or experienced athlete. If you are looking for an outstanding guide to improving your health and fitness, No Meat Athlete is the book for you.”

Robert Cheeke, author of Vegan Bodybuilding & Fitness: The Complete Guide to Building Your Body on a Plant-Based Diet

“In this fantastic book, Matt clearly lays out a simple but powerful plan for changing your eating habits. In small steps, you can create a healthier, stronger, more compassionate diet that will fuel the best version of you.”

Leo Babauta, simplicity blogger at zenhabits.net

“. . . an inspiring and empowering book for people interested in being healthy, happy, and active. I highly recommend this accessible, life-changing book.”

Gene Baur, founder, Farm Sanctuary

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