Brendan Brazier on No Meat Athlete Radio

Perhaps more than anyone else, Brendan Brazier is leading the growing trend of athletes moving to plant-based diets — from recreational runners and endurance athletes, like many of us, to NFL and NHL players whose very careers depend on their ability to perform at the highest level.

Brendan’s ideas on optimal nutrition for performance, which he developed during his career as a professional Ironman triathlete, first reached the mainstream audience with his breakthrough nutrition manual, Thrive. But he’s been in the spotlight a lot recently, thanks to three new contributions to the plant-based nutrition world in the the last four months.

In September Brendan’s cookbook, Thrive Foods, was published. After that, he unveiled the new line of Vega Sport products, a 7-part natural sports nutrition system to help athletes better “Prepare, Sustain, and Recover.” And just recently, Brendan announced Thrive Foods Direct, a service that allows people to have ready-made, healthy plant-based meals delivered right to their home or hotel room.

In this latest installment of NMA Radio, we talk to Brendan about his new ventures, as well as some simple steps you can take at home to increase the effectiveness of the food you choose to fuel your workouts.

In this episode we talk to Brendan about:

  • The new Vega Sport line of natural sports nutrition products (1:30)
  • The most essential nutrition products for those who can’t use the entire system (7:15)
  • How your intake needs change as your body becomes more efficient (8:50)
  • Two big mistakes people make when it comes to fueling their workouts (11:00)
  • A simple pre-workout meal you can make at home (12:40)
  • Brendan’s suggestions for simple post-workout meals (13:20)
  • Thrive Foods Direct, Brendan’s new plant-based meal delivery service (15:00)
  • Why there’s no oil in Thrive Foods Direct meals (23:30)
  • The carbohydrate:protein:fat ratios Brendan prefers for different types of training (25:50)
  • How workout fueling differs for strength training versus endurance training (30:50)
  • The NFL players and other pro athletes eating plant-based diets (32:05)

We’ve also got a giveaway today, one copy each of two of Brendan’s booksThrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life and Thrive Fitness. To enter, leave a comment here, or to get an bonus entry, leave us a rating and review on iTunes and tell us that you did in the comments. We’ll announce the winner in the comment section on Friday, January 20.

Click the button below to listen now:


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  1. I would be so excited to win these books!!!

  2. Would love to read these books!

  3. This is awesome! I just got his Thrive foods book and can’t wait to make some of the recipes! I would love to win his other book!

  4. I actually already own both of these books but I wanted to say thanks for featuring him- when I first became vegan almost 3 years ago while simultaneously training for my first 1/2 marathon, this book made it all possible. There is so much information and great recipes- thanks!

  5. Would love a chance to win some books. Rated on iTunes, too, for the double ;o)

  6. I just started using the Vega line of gels and powders and love them! I would love to have Thrive Foods. Training for my first marathon this October!

  7. Can’t wait to hear the whole interview. The topics look great! It’s bed time for me at the other side of the ocean 🙂

  8. Thank you for putting out the podcast and for the opportunity to win. He helped convince my boyfriend that he could train for marathons and triathlons as a veg. 🙂

  9. Would love to win the books! Borrowed the first one from the library, and would love to have to keep! I can’t wait to hear more about the meals!

  10. I love his books and recipes. Thanks for featuring him again.

  11. I LOVE Brendan Brazier, so I Hope I’m fortunate enough to win his book! 🙂

  12. I can hardly wait to listen to the podcast! I just got Thrive for Christmas and started the new diet a couple of weeks ago. I was immediately surprised by how little I craved the junk food that I used to consume regularly. That right there was a big encouragement to keep at this eating plan! And, I love your blog and podcast. They’ve been helping me stay encouraged to eat right and train well.

  13. I would love to win Thrive: The Vegan Nutrition Guide to Optimal Performance in Sports and Life and Thrive Fitness! I’m a newly 50 year old vegan starting up with my fitness regime and would love to learn vegan way of eating for fitness and lifestyle.

  14. Jessica Silva says:

    Great! I rated the show on i-tunes, also this is awesome, Brendan is amazing, I love the new cookbook! Dates are my go to before and greens right after working out. Great info, to keep learning and relearning. looking forward to hearing from other athletes, including female vegan/vegetarian athletes!!

    • Jessica, you won the drawing — congrats! I’ll be in touch via email to get your info to send out the two books.

      Thanks for listening and giving us a rating on iTunes!

  15. As a vegan (beginner) runner, this was extremely informative, not to mention motivating! Thanks for featuring him and I can’t wait to hear more.

  16. Having these books would help me get the word out and help my clients so much more. Thanks for the offer! Waiting for more episodes to keep myself inspired. 5 Stars!

  17. “Haha, not sure how well I’ll do…” I’m sure he will do just fine!

    I just got the Vega Sport protein powder last week. I can definitely say that I’ve experienced improved recovery over the past two weeks. (Cycling focused 6 days a week before IM training starts). I would consider myself 90% vegetarian (never prepare meat for myself) and had stopped drinking protein shakes last fall. It’s amazing what a little “chalky” 🙂 powder can do.

    Thanks for putting the show together! Long time follower, first time poster. I also reviewed on iTunes.

  18. Left a review and rating on iTunes.
    Great interview, love that Brendan is honest about what fuel or product is needed (or not) and happy to give suggestions.

  19. I’ve introduced my parents to Brendan Brazier’s philosophy and they are getting really excited about it. I would love to be able to give them more resources!

  20. I would love a copy of these books!

  21. I rated and commented on iTunes back in November about how awesome it is (Crabkey). Would love the books!

  22. Love the vega line especially his vegan protein powders so would love to win the books!

  23. Jon Weisblatt says:

    Another great interview Matt. Thanks for gathering us info. I’d love to win the Brendan Brazier material.

  24. Thanks for doing this interview! I became vegan last fall and love the nutritional/life tips on your blog.

    I’m currently training for my first season of racing as a cyclist – these books would be great resources!

  25. Michelle Novak says:

    thank you so much for this recent interview–great! I hope to win the books to share with others who have recently expressed an interest in trying out going veg/vegan to improve their athletic performance! I also left a comment/review on itunes!

  26. I’ve been enjoying Thrive and would love the books to keep reading more! Thanks for the intro to Brendan.

  27. Its crazy to see (hear) how far Brendan has gone with the Thrive movement. I have not picked up the latest book yet so I would be super stoked to win.
    I have a relative who would greatly benefit from the Thrive Direct but she is up here in Canada so I look forward to when its available here.
    Put my review on iTunes too. 5 stars!!

  28. Allready have one book and I would love to read the other one en make great recipes!! I am allready 16 years a running vegetarian 🙂
    Thanks for posting the interview!

  29. I’ve heard great things about his books! I would love to check them out!

  30. I’m excited to listen to the podcast! I’ve been wanting to pick up his latest book, since I’ve heard good things about it.

  31. Great info on the podcast – would love to check out the books!

  32. Love the introduction of a podcast; makes learning about veg*nism and health/athletic performance more accessible. It was nice to download it and listen on my train ride. Appreciate the promo code. Heard Brendan talking about Thrive Foods Direct and it sounded so great…and out of my reach, but the promo encourages me to try it.

  33. Interesting! I’ve been looking for some veggie protein powder that isn’t an unappealing green when it’s mixed up, maybe I’ll give this one a try.

  34. Who makes your Tshirts ? I am trying to find a good clothing source – would you recommend who you used?


  35. I would love to win these books and try out the advice.

  36. Jennifer bruno says:

    I’m so excited to have found this web site I’m grainy for my first full marathon in may at sugarloaf and need all the help I can get! I’ve been on the road to going vegan since january and I’m ready to take the plunge to never go back!

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