How to start a revolution

Should you ever write a book that’s a self-proclaimed “fitness revolution,” here’s how you should promote it:

  1. Set up an alert for words in your book’s title, so that you know whenever a blog mentions your book (or another book whose title sounds like yours).
  2. Even if a mention is unrelated to your book, leave an out-of-context comment that contributes nothing but plugs your own book.
  3. Leave another comment insulting the blog author’s diet and that of many of the blog’s readers.

It appears that’s what Fred Hahn, author of The Slow Burn Fitness Revolution: The Slow Motion Exercise that Will Change Your Body in 30 Minutes a Week did on No Meat Athlete!  On my post reviewing Stu Mittleman’s Slow Burn, an unrelated book, Fred left us the following pair of most insightful comments:

You might like my book The Slow Burn Fitness Revolution. A shameless plug I know but if you’re looking to really burn fat and get fit with science based information and what to eat, try it.  (link removed)

Oh – and I hate to say it but if you stay off all meat for too long your health and lean mass will suffer. I say this because even without knowing you, I care. But if you’re eating fish and eggs you’ll be ok. Not optimal, but ok.

Thanks, Fred!  And it’s great to know that it’s because you care, not because you want to sell books.  I’ll get right on changing my diet, and the first thing I do after I start eating animals again will be to let Scott Jurek, arguably the world’s best ultramarathoner, and pro Ironman triathlete Brendan Brazier know just what their socially-conscious diets are costing them — lean mass!  Who couldn’t use 10 or 20 more pounds of lean mass to haul around during the last few miles of a marathon or a 100-miler?  Just look at all the mass on the Kenyans who dominate the sport of distance running — they’re practically beasts!  And really, isn’t that what we’re all after, and certainly what my blog is all about?  It’s not about energy, endurance, fulfillment, or choosing not to eat animals, or eating in a manner that’s good for the planet.  It’s all about mass!  Lean, massive, mass!

If Fred’s book weren’t so revolutionary, I’d be tempted to disregard his advice.  But looking back on the course of modern fitness, I can really see two distinct periods: before this book I’ve never heard of came out, and after this book I’ve never heard of came out.  What are we waiting for?  Let’s all start eating animals and join “the revolution”!

In other news…

Only two days left until I run my first 50K!  My friend and Running Shorts co-contributor Megan asked me today if I was ready, and it kind of hit me that I really haven’t thought much about it.  Which is weird, considering 31 miles is five more than I’ve ever done at a time.  But somehow it seems so different.  Trail running has been so much fun and not at all stressful on my body.  It really feels like just another fun run with friends.  I’m sure I’ll be singing a different tune after about 25 miles, but I just don’t anticipate this being some killer test of endurance.  The course is actually three loops of just over ten miles each, so if anything goes wrong, there’s always a bailout.  That might be contributing to the lack of stress I’m feeling about it.  On top of all that, I’m hitting an extremely busy two weeks or so of school, culminating in my oral qualifying exam next Friday, so a lot of my focus and energy has been on that, with running really far serving as a welcome reprieve.

So am I ready?  I have no reason to think otherwise; 20 miles last week was no problem.  I’m going to take it easy and just enjoy the trails and the company, and look forward to some warm soup and cold beer at the end.

I’ll be sure let you know how it goes, as well as how a new brand of athletic recovery socks called SIGVARIS works out afterward.  They sent me a pair to review, and not one, but two pairs to give away to you fine readers!  Look for the review and giveaway this weekend or early next week.



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  1. way to go, fred!
    .-= caitlin´s last blog ..Safety Day! =-.

  2. Can’t wait to hear about your 50K – I love trail running most of all.
    And nice response to the slow revolution guy, or whatever his book is called. You handled that well. 🙂
    .-= chrissy´s last blog ..wednesday weekly =-.

  3. Shoot, I saw Fred’s advice too late to tell my vegan brother who’s doing a marathon this Sunday and hoping to better his PR of 2:56. 3 days just isn’t enough time for him to gain the mass he needs to win the whole thing outright. And does Fred have a marathon training plan that’s just 30 minutes a week, if so sign me up!
    .-= Suzanne´s last blog ..Brrrr =-.

  4. Good luck on the 50k! That’s ridiculously cool and certainly a good goal
    .-= Evan Thomas´s last blog ..Persimmon Failure =-.


    and suzanne’s comment was hilarious.

    GOOD LUCK! be excited and just think of the soup and beer…soup and beer…soup and beer… 😉
    .-= Holly´s last blog ..Something’s Gotta Give =-.


    lol this rant reminded me of when you paid that unfair parking ticket in pennies, and waited while they counted them all out one by one.

  7. Genius! What a…. okay I guess I should type out what I want to call him.

    Have a great time at your 50k!
    .-= Jess (Fit Chick in the City)´s last blog ..Self Mag Giveaway!!! =-.

  8. You might just be my favourite blogger Matt 🙂

    lol. great advice indeed from Fred. what a kind guy.

    Good luck on the 50k!
    .-= Allison (Eat Clean Live Green)´s last blog ..Happy Mix =-.

  9. Oh NO!!! I clicked Fred’s link… but I SWEAR I didn’t read anything!

  10. Hey Matt! You should be happy! At least he didn’t call you FAT!! 😀

    Best of luck on your little jog (hee hee!) A massive undertaking to be sure!!

    Almost as annoying as shameless plugs and insulting the lifestyle of the blogger are comments that were left after obviously skimming the post and not “getting” the real message! I’ve seen that a hundred times out there!
    .-= Deb (SmoothieGirlEatsToo)´s last blog ..The Pictorial: Protein-Pimped Oatbran =-.

  11. If only we all cared as much as Fred! All of our comments would be about how you should eat meat. Eat meat, Matt! Before you disintegrate into nothing 🙂
    .-= Allyson´s last blog ..Custom Knit Holiday Present Giveaway! =-.

  12. well Fred…I’m a vegan marathon runner so according to you I should be dropping dead in 0.2 seconds. Thanks for the heads up

  13. That was hilarious! Thanks for the laugh and good luck on your 50K – I’m sure you’ll rock it.

  14. haha this cracked me up.
    i like how he basically said “your food is going to make you fail…i tell you because i care.”
    what a joke.

  15. Wait, Fred didn’t mention the part about all vegetarians getting lupus if they don’t start eating meat RIGHT NOW?
    .-= Julie @savvyeats´s last blog ..New Feature: Grooveshark! =-.

  16. Good luck on your 50K I cannot wait to hear the race report. I just did my first trail run today – only 4 miles, but it was great. There is something special about running in the woods and having to focus on getting your feet up over every rock and root. I am definitely going to do it again. Thanks for the inspiration.
    .-= Laura´s last blog ..Trail run fun =-.

    • Laura, exactly! There is something so primal and special about running in the woods that you can’t really understand til you try it! Nighttime makes it even more fun, for me and as long as it isn’t too long.

  17. Great post, I love your response. Mature, but to the point.
    .-= Jenn´s last blog ..“Rice Stuffing” (Rice and veggies) =-.

  18. ahahhaha what a jack a**.

    GOOD LUCK! Can’t wait to hear all about it (and the recovery socks!!)
    .-= Erica´s last blog ..Peanut Noodles & Roasted Veggies =-.

  19. bahaha just for kicks I went to Fred’s website…

    “His new book Strong Kids Healthy Kids teaches parents and their children how to lift weights safely and how to eat healthfully by following a low carbohydrate eating plan. ”

    thanks for humoring me

  20. Well Matt it seems a vegetarian lifestyle has not helped your sense of civility all that much.

    If I wanted to insult your diet I could have done a much better job of it. That was not my intention at all. Why so defensive? Do people insult you a lot?

    In case you didn’t know, stronger muscles will help your endurance training.

    And I’ll send you a copy of my book gratis if you like. It’s not about building mounds of lean mass. It’s about increasing strength and health. How terrible.

    I suppose you didn’t know that eating a diet high in fat increases total mitochondria. And the more the better for endurance training.

    And the vegetarian lifestyle is far more detrimental to the environment than an omnivorous one. But I’m sure your not interested in learning why.

    Good luck with your endeavors.

    • Fred, I do know that stronger muscles are helpful for endurance. Mass, to me, implies getting not just stronger muscles, but getting bulkier muscles, and I don’t believe that to be helpful at all for endurance, judging from the body types that win races.

      I will pass on the book but I do legitimately appreciate your offer. And I really didn’t say your book was terrible. I wouldn’t say such a thing without reading it, even if I didn’t agree with the way you chose to promote it here. It seems that people like it from the 4 stars on, but I’m making more fitness gains right now than ever with what I’m currently doing and there are lots of running books on my list right now.

      I agree that a high-fat diet is good. I get a lot of fat from nuts, seeds, oils, and certain vegetables. And I tend to believe that non-saturated fats are better, but even saturated fats have their place, and I get that with coconut oil and coconut milk.

      As for the environmental thing, I actually would be interested in hearing the reasoning. I’m not a blind follower of anything. I believe that a vegetarian diet is best for endurance training from my own experience and from the fact that a disproportionate number of top athletes are vegetarian and vegan. But with the environmental issue, people can really only theorize since it’s hard to test that sort of thing empirically. From what I’ve read, it seems that plant-based is better for the environment in the amount of energy it requires. But like I said, I’d like to hear your reasons.

  21. At least he “cares” about you. Ha!
    Good luck this weekend!!! (hope you don’t just melt away without any meat rotting in your guts to get you through it…)
    .-= That Pink Girl´s last blog ..Thankful Thursday =-.

  22. Oh man . . . I love how much unsolicited advice we get as vegetarians. What’s funny is that I NEVER give unsolicited advice to meat eaters unless they as me WHY I’m vegetarian.

    I’d be interested in knowing if he’s ever tried a vegetarian diet. My bet is not.

    Thanks for your honest and even sarcastic post. Bloggers who aren’t afraid to let it out are right up my ally!

    I heart you Matt!

  23. Lance Mateas says:

    Check out Fred’s reply! Does he have peer reviewed science showing REVERSAL of heart disease? Ornish, Esselstyn, McDougall, Fuhrman, Pritikin, Kempner etc. have. Plant based nutrition is WORSE for the environment?! I suppose the positive side is at least we are not being ignored as in the past. After all, he did take the time to respond. Maybe he feels a little threatened?

  24. Good luck this weekend, Matt. And, here’s hoping Fred has a good editor as I was correcting spelling and word usage in his post above.
    .-= Nicki´s last blog ..Cookie Exchange =-.

  25. 50K run the weekend before PhD orals? Mercy! Makes me wonder what I do all day long if you can manage both of these, and blog, and, you know, be normal 🙂 Best of luck!

    I hope you are heading off to eat a whole pig now–OBVIOUSLY the only way to go if you plan on not dropping dead of exhaustion or mitochondrial shortage! It’s too funny.

    I’m all for people voicing their opinions, but it gets my goat when I see such nonsense get published and I think of all the people whose health will be adversely affected by taking such advice.
    .-= Laura Georgina´s last blog ..Joyful Reunion With My Camera, Part 2–Trini Christmas Music Night and 30 at 30! =-.

  26. Hehe, nicely said- silly people trying to promote their stuff 🙂

    Good luck on your run! I’m super excited for you!!
    .-= Sagan´s last blog ..Fitting those neglected things back into our lives =-.

  27. Matt
    Hope your 50k run went well. I get a lot of quacks who tell me the benefits I’m missing out on by avoiding animal proteins. I can argue evolution, biology etc. with them till the cows come home – but what works most of the time is: Which common animal has both speed and endurance to rival any human and what do you think it feeds on? The horse! And it gets all the protein to build all the lean muscle from plant sources.

    Of course Fred hasn’t read any of the stuff that Brendan Brezier et. al. have written e.g. Coconut Oil (Which I used to great results in the Philly Marathon 2 weeks ago).

    And this is from Scott Jurek’s website:

    “On his own journey towards optimal health, Scott began transitioning to a vegetarian whole foods diet in 1997, while competing in several ultra trail races per year. In 1999, he adopted a vegan diet out of further health and environmental concerns. Scott continues to fuel his body on a completely vegan diet while competing in 10-12 ultramarathons per year in addition to his rigorous training schedule. All seven of his consecutive wins at the Western States 100 Mile Endurance Run were performed on vegan fuel.”

    Hey Fred you want to argue with that?

  28. Way to go, Matt! Fred is entitled to his opinion, but he should definitely not air it in this way. I’ll stick with Brendan Brazier and Joel Fuhrman!
    .-= Hanlie´s last blog ..Recipe: Vegetable Paprikash =-.

  29. Becky Richardson says:

    Matt I think you had a great response to this Fred guy. I think to each his own and I choose the veg path every time. I have more energy and endurance than I have ever had . I have had close friends go off rx medications because of the switch. That to me says alot. Good luck on your run.

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