An 8-week course designed to take the stress out of meal planning and help you experience the health, energy, and simplicity you know is possible.
If you believe that food should be simple and enjoyable — and that there's got be a way to eat without stress and still get all the nutrition you need to thrive — then you're in the right place. 

I’m Matt Frazier, the founder of No Meat Athlete, author of two books, and a vegan 100-mile ultra marathoner.

Because of what I do, food is a huge part of my life… but just like you, I've got a lot else going on, too. With two young kids running around, most of the time life is so crazy I don't have time to think about what I'm going to eat.  

And I know I'm not alone here. In fact, one of the questions I'm most frequently asked by audiences after I give talks is, "How do you find the time to fit all this in?" 

Well, today I'm going to let you in on the secret, at least when it comes to food. Ready for it?  

And that leaves you and your family with more time and energy to do the things you love. 

This shouldn't be a surprise, really. I mean, wouldn't you agree that if your food and your diet are themselves causing you stress... then your body and your health are going to reflect that struggle? 

If you've tried to follow meal plans in the past and not gotten the results you'd hoped for, or really put a lot of time and effort into food but wondered why still don't feel as great as you'd hoped, the likely culprit is stress. 

I'm here to tell you it doesn't have to be this way. You don't have to make a choice between healthy food and quick, stress-free food. 

Yes, you can eat healthily and plant-based, and do so with minimal stress, time, and effort. In short: you can have it all.

But eating well wasn't always this simple for me.

Instead, it was chaotic.

Before I started eating plant-based (and even for a few years after), the way I ate was anything but streamlined. And even as an athlete, I really had no idea if I was getting the nutrition I needed. 

I’d wake up in the morning with no plan for what I was going to eat that day. Breakfast wasn’t too hard, because I could just drink a smoothie and know I was getting a decent start.

But after that, all bets were off. 

Busy with school and work, I’d scramble to combine whatever snacks happened to be in the cupboard into something resembling a lunch… but most of the time, I’d give up and grab something junky from the freezer to microwave for lunch. Or give up and decide to just get something out at a restaurant, “just for today.” 

Low on energy after a lunch like this and falling asleep at my desk, I'd grab a second cup of coffee in the afternoon. Again, "just for today." 

And when it was time to go home, I'd remember that I had nothing planned for dinner. 

Best case, if I was out early, I'd swing by the store and grab ingredients for just a single meal (who knows how many hours I wasted like this). But if I got out late, or stuck in traffic on the way home, then I'd skip the store entirely and do another take-out or freezer & microwave special. 

Part of me knew this wasn't good. As a marathoner trying to qualify for Boston, I had read enough sports nutrition books to know this sort of haphazard eating wasn't doing my body any favors.

​​​​​​​And yet, the "just for today" trap felt impossible to break out of.  

How do you eat ultra-healthily, whole-food and plant-based, without taking on so much stress in the process that it negates all the good you’re doing with your diet? 

If the answer were easy, we’d all be healthy and stress-free. It’s not easy, but it is simple: you’ve just got to make a plan. 

I started with breakfast. I was already drinking a smoothie a lot of mornings, but it was unreliable… too often I didn’t have the ingredients on hand to make the one I liked. That’s what led me to create the now-famous “Perfect Smoothie Formula” you’ve probably read about on my site. 

Then I went further. My wife and I committed to always making a double batch of dinner, so that lunch the next day was instantly handled by leftovers, every day. 

Then we made the commitment that any time we found a superstar recipe — one that was healthy, delicious, inexpensive, and most importantly, fast — we’d immediately save it in her iPhone, so that any time we were in a pinch or just making plans for the week but stuck for what to make, we’d know where to look.  

With all of that in place, eating healthily became ridiculously easy. There was no more stress over getting dinner on the table, and more importantly, no more of that nagging feeling of guilt, where I knew I could do better with my nutrition (and my kids’) but just kept saying “just for today” when I took the convenient way out. 

The way my family eats now is so streamlined — so automatic, so simple, that we don’t really need to think about what to eat, but we know we’re making the very best choices for our bodies, day after day after day. The way we cook now is more a quick and simple process of “assembling” meals — from whole, fresh ingredients — than “cooking,” in the make-a-giant-mess-of-the-kitchen sense where you put all this time and money into a new recipe that may or may not turn out the way you hoped. 

Which isn’t to say we never try fancy new recipes or eat food that’s more about flavor than health… it’s just that we save those for when we feel like it, a few times a month on the weekend. 

Look, I’m an admitted math nerd. And I find something I want to do, I get a little (okay, a lot) obsessed.

So the idea of creating a “formula” for smoothies or a system for healthy eating was right up my alley. And for me it made perfect sense to put in all the time it took to refine this healthy, stress-free way of eating, and make sure that not only was it simple to execute day-to-day, but nutritionally sound.

But like I said, not everyone is as weird as I am, and I get that.

And that’s why I decided I needed to make this system available to everyone — through a live challenge that we'll do as a group, complete with meal plans, live Q&A sessions, and even access to a nutritionist. So that by at the end of the 8-week course, you come out with a thorough understanding of simple, stress-free, plant-based nutrition...

...but better than that, you'll have created a whole new mindset around healthy eating that will make it so you never need a meal plan again.

If you’re reading this, then you’re invited to join us in the Health Made Simple Challenge, an 8-week program whose goal it is to teach you not to need a meal plan.

Health Made Simple offers whole-food, plant-based nutrition plans focusing on both health and simplicity, along with live nutrition coaching to help personalize your plan — and eventually ingrain this way of thinking about food into your lifestyle, so that you don't even have to think about how to eat healthily. You'll just do it, automatically.

My friend and certified nutritionist Sid Garza-Hillman have worked for years on Health Made Simple and helped thousands of people change their eating habits through the program. I'm so excited to offer it for the first time in this new, 8-week challenge format — a "sprint" that compresses months into weeks, so that by the time the holidays hit, you'll feel better and have more momentum than you ever have before.

February 3rd through 16th
For the first two weeks, you'll take "small steps" to gradually ramp up to one of the five Health Made Simple meal plans. You'll start with breakfasts in Week 1 and incorporate snacks in Week 2, all while learning the nutrition concepts that underlie the system and laying the foundation for sustainable habit change.
February 17th through March 8th
In Week 3, "the sprint" begins. For four weeks, you'll follow the plan to the letter, but with a finish line in sight that will help you stay motivated. The goal isn't for you to eat this way forever, but to immerse yourself in the meal plan and its philosophy for a month, so that you come out the other side with a new outlook on how simple healthy eating can be — not to mention the benefits to your health and energy that come from a month of super-healthy choices.
March 9th through 22nd
In the final two weeks of the program, you'll gradually reduce your reliance on the plan, and practice incorporating Health Made Simple strategies to fit your unique situation and schedule. Here's where you'll learn to "not need a meal plan"; we'll help you to fit your favorite Health Made Simple recipes into your family's routine, while adapting other favorite recipes to make them simpler and healthier. It all ends on Thanksgiving week, when we'll help you go into the holidays with energy than ever and feeling better than you ever have about food.
Of course, along the way you'll have plenty of support:

Each week, you'll get a new video explaining the week's focus, along with relevant articles and videos to further your understanding of the Health Made Simple principles.  Then, nutritionist Sid Garza-Hillman will lead a live Q&A Healthcast, where you can get answers to any questions you may have about nutrition or how to fit the plans into your life. You'll also have access to our exclusive community of members, who can help to support you, hold you accountable, or give you advice.
I'm not sure we'll able to offer this in future challenges, but for this initial 8 weeks we've decided to give it a try and see how it goes.

​​​​​​​For the entire 8 week program, you'll have anytime access to Sid Garza-Hillman's wealth of nutrition knowledge. Whenever you have a question, just submit it via the form in the members' area, and you'll get an answer back from Sid or another qualified plant-based nutritionist on our team within a day or two.

Like I said, this is an extremely valuable service, and honestly we don't know for sure that we'll be able to offer it in future challenges. But for this initial session we've decided to make it available to you at anytime — all we ask is that you won't abuse it.


Five different meal plans
The Basic Plan, the Variety Plan, the Athlete Plan, the Weight Loss plan, and the Minimalist Plan. All designed to make sure you get everything you need, as simply as possible.
85 simple, whole-food recipes
All oil-free and gluten-free, or with easy options for making them that way. And they're all easy to shop for and make too otherwise they wouldn't be in our program (we kept the hard-to-find superfood stuff to an absolute minimum).
On-call nutrition support
Have a question about how the to fuel your workouts, cater to a family, or get enough of a certain nutrient? Our on-call nutritionist is available via email at any time. Simply send them your question and they'll quickly get back to you with personalized advice.
A simple, just-long-enough-and-no-longer primer on our approach to nutrition
What separates Health Made Simple from other plans is that we'll teach you not to need a meal plan — and that means a strong understanding our simple, intuitive nutrition philosophy, which is detailed through entertaining articles and videos throughout the site.
Members-only community
With Health Made Simple, you're not alone. There's an entire community people just like you going through the program by your side. You'll be able to connect, hold each other accountable, and support each other through the member's only Facebook group.
Weekly live Q&A Healthcasts
Join the weekly live Q&A Healthcast sessions with Sid Garza-Hillman to ask questions and hear what others in the program are going through. They'll all be recorded, so if you can't make it, you can submit your question ahead of time and watch Sid answer it live on the replay.
Just so that you know what you're getting into, here are three of the principles that all of our plans are built around:

1. No calorie-counting or macronutrient ratios. 

We’ve built this program on whole, plant-based ingredients, and when that’s all you’re eating, your body knows exactly how much to eat, and will grow to crave the foods it needs. (We've even refused to provide nutrition facts for our recipes, to encourage our members to take their focus away from numbers. Yes, we know a lot of people won’t join because of this … and we’re 100% okay with that.) 

2. No portion control.

Eat as much as you want from our bank of 85 recipes, all of which are oil-free and gluten-free or have easy options to make them that way.

3. As little or as much structure as you want.

For those who like structure, our plans show you exactly what to eat for every meal and snack of the day. If instead you want some flexibility, you’re free to swap any meal out for any other, any time, and we provide guidelines for how to do this effectively. The 8-week challenge format will move you along a path of gradually introducing Health Made Simple meals into your diet, then a month-long "sprint" of sticking to the plan 100%, followed by a ramp-down period in which you'll practice incorporating what you've learned into your normal life.

We also believe that:
  • Whole food, plant-based is the healthiest way to eat.
  • The key to losing weight (or gaining it) is caloric density… by changing the foods you focus on, you can reach these goals without calorie-counting or stressing over macronutrient ratios.

And you'll find all of these ideas reflected throughout the plans and recipes in Health Made Simple.
What sets Health Made Simple apart from other plans is that the goal of Health Made Simple is to teach you to no longer need a meal plan.

So while we can compare it to other plans — typically just single-option plans, instead of the five different plans we’ve got in Health Made Simple — it's hard to explain just how valuable a lifelong skill of simple, healthy meal planning is.

Typical meal plans might cost anywhere from $120, $200, or even $300 per year. And that's for one year — what happens when you stop paying for them? Two, three, or five years later, will you still be eating the way you want to, because of the skills you've learned?

Or how about anytime access to a plant-based nutritionist, the ability to get your specific question answered in private? (You know, the very type of thing that will teach you to be able to do this on your own, long after the 8-week course is over.) That alone would cost several hundred dollars per month anywhere else.

For all of the value Health Made Simple provides, we decided that a one-time enrollment fee of $197 for the 8-week course is just right — a great value for the knowledge, the plans, the accountability, and the access to a nutritionist, and enough that you're really committed.

But because this is the first time we've ever done something like this — an 8-week course and live, group challenge — we want to give you a sweetheart deal. So for this first time only, we've dropped the price down to $147. Just one time, with no ongoing subscription fee, to go through the course and learn the skills that free you from ever needing a meal plan again.

The program starts on Monday, February 3rd.

When you join, you’ll get immediate access to a few very special bonuses to help you get excited about this journey toward effortless health and help you get the most out of this program.

BONUS #1: "The Secrets of Plant-Based Weight Loss" interview with Chef AJ, author of Unprocessed and Secrets to Ultimate Weight Loss

When it comes to losing weight on a whole-food, plant-based diet, Chef AJ is it! Her appproach to weight loss through "caloric density" means choosing foods that help you to feel full (and get the nutrients you need to thrive) without packing in extra calories. AJ's methods are so effective that she's personally responsible for my wife's losing 20 pounds of leftover baby weight in 8 weeks, so I'm a believer.

In this 93-minute video interview, we talk about:

  • Why calorie-density is the real key to effective, healthy weight loss
  • The "vegetables first" rule (the #1 change my wife made to lose the weight)
  • How salt, sugar, and fat hijack your brain and make it impossible to control your cravings
  • What a typical day on Chef AJ's diet looks like
  • How to tweak Health Made Simple recipes to make them fit AJ's approach

BONUS #2: “A Minimalist Approach to Healthy Eating” interview with Leo Babauta, author of Zen Habits and The Power of Less

If you’ve been a No Meat Athlete fan for any amount of time, then you know what a huge influence Leo Babauta has had on my life and my approach to making changes. And given the nature of Health Made Simple, an interview with Leo — a minimalist, a vegan, and an expert in habit change — just made perfect sense. 

In this inspiring 49-minute video/audio interview, Leo talks about how minimalism impacts his diet, what he eats in a typical day (and how similar it is, day to day), and how he lost 60 pounds and discovered health by changing his picture of himself and removing the “food rewards” from his life. 

BONUS #3: “Approaching the Natural Diet in the Modern World” interview with Sid Garza-Hillman, vegan nutritionist and author of Approaching the Natural

When I started the No Meat Athlete Academy a few years ago, Sid was the first person I asked to be a guest (no surprise there). What I didn’t realize was that we’d get so into talking about the “natural” diet and lifestyle, and the small steps it takes to get there, that we’d talk for close to 3 hours!  

This seminar is still one of my favorites, and it provides a perfect philosophical context for the principles we’ll help you apply when you join Health Made Simple. 

All three of these bonuses — more than seven hours of seriously information-packed audio and video — are waiting for you inside Health Made Simple. So as soon as you join you can immediately start filling your brain with new ideas and inspiration for eating simply and healthily (even before you've started the plan). 
Click the button below to make the commitment now:
*The challenge starts Monday, February 3rd, but I highly recommend you sign up early so that you have time to prepare!
All this stuff sounds good so far, I hope. But Health Made Simple is not for everybody.

When we created this program, we made a choice. We decided it would be for people who value health and simplicity equally, who want incredible health but also care passionately about other things, and don’t want food to take up all their time. 

So that necessarily means there are a lot of people it’s not for. And we want to be upfront about that. ​​​

​​​​​​You shouldn't join Health Made Simple if:​​

​​​​​​​1. You want nutrition fact numbers with your recipes.

We don’t provide them, and we don’t plan on ever providing them. The point of this course is to teach you not to need them, ever again. We simply do not believe that a focus on numbers has a place in a healthy, stress-free diet. So we left them out.

2. You love cooking from cookbooks and want a new recipe every night.

No judgment here; this is exactly how I used to be. But it’s not what Health Made Simple is about. Our Variety Plan offers a different dinner every night for a month, and doesn’t rely on leftovers for lunch... but that’s the exception. The philosophy underlying Health Made Simple is really about making choices like planning for leftovers and repeating meals that work, every few weeks (or even more frequently for some real time-savers and nutrition-packers, like smoothies). 

3. You’re not in it for the long haul.

We deliberately decided NOT to advertise a 100% money-back guarantee on this program yet. Why? Because we're looking for members who are dedicated to creating change in their life, and to helping us make Health Made Simple the best possible tool for doing that. 

We don’t want you to hit a little hurdle, give up, and ask for a refund. Instead, we want people who will view a hitch like that as an opportunity for us to improve the program. We’re counting on our members’ feedback over many months, not on their jumping ship at the first sign of struggle.
Meet the Authors:
Matt Frazier
Matt Frazier is an author and vegan ultramarathoner, best known as the founder of the No Meat Athlete movement and named by Greatist as one of the 100 Most Influential People in Health and Fitness in 2015. His work has been featured in books including Rich Roll’s Finding Ultra, Brendan Brazier’s Thrive Foods, Seth Godin’s What to Do When It’s Your Turn, and in print magazines such as Runner’s World, VegNews, Outside and Trail Runner. Matt's book's, No Meat Athlete and The No Meat Athlete Cookbook have sold over 85,000 copies and been printed in 5 languages around the world, and Sports Illustrated named The No Meat Athlete Cookbook one of their "7 Best Health & Wellness Books of 2017." Matt lives in Asheville, North Carolina with his wife, two young children, and rescued dog. 
Sid Garza-Hillman
Sid Garza-Hillman, the "Small Step Advocate," is the author of Approaching the Natural: A Health Manifesto and Raising Healthy Parents, and host of the What Sid Thinks podcast. He graduated from UCLA with a B.A. in Philosophy, and is a speaker, certified nutritionist, and Health Coach, working with private clients all over the world. He is also the Nutritionist and Programs Director at the Stanford Inn’s Wellness Center. Sid lives on California’s Mendocino Coast with his wife and three children, and recently completed both 50K and 50-mile ultra marathons. 
Click the button below to join us now: