New Eco-friendly NMA Shirts Made from Recycled Bottles

Well, we survived the snow in Boston last weekend and had a fantastic time exhibiting at the two-day Boston Vegetarian Food Festival.

Just like at DC Vegfest, my wife and I met a ton of readers of the site. And as tends to happen after these things, I came back with a big jolt of inspiration. That’s probably the a result of hanging out with so many readers, as well as people like Robert Cheeke and new friends from Vegan Proteins our neighbors on the show floor.

Or maybe I just ate too much sugar, which also tends to happen at these things. Again, I proved myself too weak to turn down the rare chance to eat sticky buns, whoopie pies, and lots of other vegan versions of food I can’t get anywhere else, from places like Vegan Treats and Cosmo’s Vegan Shoppe.

As I was walking by Cosmo’s on Saturday, I heard a guy working there say, “Hey, I have a tattoo of that shirt!” Turns out it was Skott, who had sent me a photo of his NMA-carrot tattoo a few months back, but neither of us knew the other would be at the festival.

Skott was nice enough to let me take a picture with him and his carrot tattoo, so that even if I achieve nothing else in my life, at least I can show my grandkids that someone got a tattoo of a brand I came up with. Seriously, it was really cool, and Skott was awesome, like so many other people I met this weekend.

New sustainable t-shirts!

We debuted some brand new No Meat Athlete shirts at the show, namely our new Anvil Sustainable t-shirts. They were hugely popular, outselling all our other products combined! Here’s why:

1. They’re made with 50% recycled polyester from plastic bottles, 50% transitional organic cotton (“transitional” means it’s from smaller farms that are going organic but are not yet certified). We like to think of them as our version of the Green Silence. Except they’re not shoes.
2. They’re softer than any other NMA shirt, and have a very retro, “heathered” look and feel to them.
3. They come in fun colors. For men: light green, grey, and natural. For women: light green, natural and — by far our most popular at the show — purple!

And hoodies!

We’re also testing out hoodies for the winter.  We didn’t have them in time for Boston, but that means more for the internet crowd!

We’ve got a small number of men’s (blue) and women’s (celery) available. They’re made by econscious, which means 80% certified organic cotton, 20% recycled polyester. (See what they did there? eco + conscious = econscious. The cleverness never ends.)

Both men’s and women’s hoodies are full-zip and have “Runs on Plants” written on the left sleeve.

And yeah, we’re pretty pumped about them. In fact I’m wearing mine right this minute. With no plans to remove it.

You can see more info about the hoodies and sustainable tees in the No Meat Athlete store.

Huge, used-car dealership style blowout sale!

It’s crazy, crazy, crazy! While Matt was in Boston, Crazy Susan took control of the site, and now she’s marked things down waaay below what we can afford to sell them for! Our accounting department thinks she’s gone totally nuts and they’re freaking out, but until someone gets control of Crazy Susan, you get a super-duper deal on No Meat Athlete stuff!

(That didn’t really happen. It’s not crazy, crazy, crazy at all, and Susan only has author access, not admin, so she doesn’t have control of the site. But I’ve wanted to play used car dealer for about as long as we’ve been selling shirts, and it sure was worth it.)

Here’s the real story: To make room for all the new shirts, we’ve got to clear out our inventory of several other styles. No joke; we still run this operation out of our house, so when I say “make room,” I mean exactly that. We had no idea when we finished our basement that what we were really finishing was a shirt warehouse.

So a couple shirts are cheap right now, until they’re gone:

Cotton shirts for $10: Instead of the usual $17, our white and yellow cotton shirts are now available for just $10, with free shipping anywhere in the U.S.

Women’s singlets for $10: We’ve been trying for the longest time to find women’s tanktops that we’re happy with, and we’re still searching. So the women’s singlets that we have in stock are also available for $10, while they last. They’re made by A4, like the men’s, but they’re a looser fit than what we’re looking for, more like a singlet than a form-fitting tanktop.

So while we didn’t spring for a huge inflatable gorilla, these are some pretty good deals and if you’d like to sport some NMA stuff for cheap, now’s the time.

P.S. Last night Ben and I recorded our second-ever episode of No Meat Athlete Radio. We’re on iTunes now, so you can check us out there and subscribe that way. We had a special guest for this one, and we should have it available for download before the weekend so you can take it along on your long run, ride, or workout. Or Zumba class, if you really wanted to ruin it with our podcast.



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  1. I love the color on the t-shirt too!

  2. I know you mean well but those shirts are not eco-friendly. By mixing cotton and polyester you have created something that when it comes to the end of its life cycle can be neither composted nor recycled. Additionally the polyester fibres break free in the wash and pass through filters and sewage treatment plants to end up in the ocean where they have an unknown but potentially serious effect on marine life. See
    A 100% organic cotton or other natural fibre mix (e.g. hemp or bamboo) would be much more environmentally sound. Please consider that for the next batch.

  3. John Foval says:

    Matt! I’m so excited to see NMA growing the way it has! I absolutely love the new t-shirts and especially the new hoodies!! I can’t wait to order one of those bad boys. Thanks for all you do in the veggie world!

  4. I still want to make a cheesy “CRRRR-AZY!” sale commercial one of these days. Next time we’re in the same city, we’re adding this to the agenda.

  5. Awesome that you’re doing so well and have neat new sustainable shirts. I bought one of the short-sleeved technical shirts a couple of weeks ago and LOVE it. It fits like a dream, which is often hard to come by with technical shirts (especially for women’s large), and I’ve gotten several compliments. I mean, a carrot with a sweatband–it doesn’t get much cuter. A request: I’d love to see more colors of technical shirts, both short sleeved and long sleeved. It’s hard to keep a white shirt white, especially when I’m working out in it–and spilling gu on it, and getting rained in it, etc.

    • I agree with Sarah. I would love to see some darker colored tech shirts. Black or a dark grey would be a pretty safe bet.

  6. You weren’t kidding about bulking up – you look a lot less skinny and more healthy than your usual race pictures of yourself!! (which may have to do with the jeans and lack of sweat) I wish more guys would realize how much healthier vegan bulk is, and that it’s not impossible!

    And like sarah I have a request as well: I have a short-sleeve technical tee and love people’s reactions, but I’m a REALLY big fan of long sleeve cotton shirts. Any chance we can add some to the collection?

  7. Jon Weisblatt says:

    Hey Matt,
    Glad you survived Boston’s weather. I’m ready to buy a shirt now that I’ve seen all the new styles and colors. Why only the women’s shirts come in purple? That’s my favorite color! I’m secure enough in myself to admit this. Gonna have to get the wife one and live vicariously through her. I haven’t listened to NMA radio but plan on it soon. On another note, thanks for the tips about the Marine Corps Marathon. I had a geat time running it. It was my 10 marathon, first Marine Corps, and by far the most emotional. So inspiring. So many military people to thank for their service. They are all so polite and modest. Lots of women Marines as well (way to represent ladies!). Ran by the Holocaust museum (choked up on that one as well)as well as other monuments and sites. I would definitely do that one again.
    Congratulations on the continued growth of NMA.

  8. I’m seconding a vote on purple for dudes. That and green are tied for my favorite colors. I’m not ashamed.

  9. Hey just ordered 3 of your great shirts, wich we well wear at madrids rocknroll marathon in april 2012!

    greetings from germany

  10. Is there a sizing chart somewhere?

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