The No Meat Athlete Cookbook, In Stores and Online Now!

It’s finally here! Yesterday marked the official release of The No Meat Athlete Cookbook, and it far exceeded everyone’s expectations by debuting at #34 (out of all books) on the Barnes & Noble Top 100, and #43 on Amazon.

Doing the mom thing at Barnes and Noble. :)

Doing the proud mom routine at Barnes and Noble. 🙂

I’m so proud and grateful, already. This is a huge win for our plant-based fitness movement, and I’m so thankful to everyone who has supported the book so far (and if that’s you and you want to do even more, it would be awesome if you’d leave a rating and review!).

My friend Robert Cheeke, one of my original inspirations for going vegan and someone I’ve looked up to for as long as I’ve been doing this, posted this message on his personal Facebook page, which meant the world to me:

And of course everyone else involved with the book, especially Stepfanie Romine, deserves a ton of the credit.

Unfortunately, when I say “exceeded expectations,” that also comes with some drawbacks.

Namely, that a lot of online retailers went out of stock on release day (and even before, in some cases), which made for one emotional roller coaster of a day. It’s a good problem to have, I know, but nonetheless one that has caused me a lot of stress and will continue to do so until the book is back in stock at all these places.

But here’s the good news. While a lot of places are temporarily out of stock, you can still get the book in several places:

  • In person at many bookstores, including Barnes and Noble, Books-a-Million, and local independent stores (before you go, I’d suggest calling ahead to make sure they have it)
  • Online at Books-a-Million
  • Online at Indiebound (which supports your local bookstore as well)
  • Online at Amazon (where you can place your order now to make sure you receive a copy as soon as it comes back in stock in a few weeks)
  • In ebook format, just about anywhere ebooks are sold

And because there’s been such unexpectedly high demand for the books, the book is already into its third printing, and it won’t be long until those new books will arrive and everyone can restock.

So that’s where we stand: if you’re determined to get the book, you absolutely can with any of the options above … and I really appreciate your putting forth the effort to do so, to help keep it strong.

And of course, you can always go try out the sample recipes I posted last week or grab the Kindle or Nook version to hold you over.

In other NMA Cookbook news, last night Stepfanie and I did a book event at Malaprops, a great local bookstore here in Asheville, along with Heather Crosby of YumUniverse (whose book YumUniverse Pantry to Plate also hit the shelves yesterday!), where we did a panel discussion and Q&A led by Julie Wunder, a friend and fellow Asheville-based blogger, who writes Running in a Skirt.


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With Heather Crosby, whose work I’ve long admired

Tonight, we all head to Plant, Asheville’s best restaurant (in my humble, vegan opinion), to keep the party going with a special event featuring a three-course meal based entirely on recipes in the books, including Switchel cocktails and mocktails!

Once again, thanks for being a part of all of this, and really, for making it possible at all. I’m so excited about all that is to come and the bright future for this book and our movement, and it none of it could happen without your help.

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Comments

  1. Sandra, Italy says:

    Couldn’t happen to a nicer guy! 😃 Best wishes and, yes, I’ve ordered my copy… Though I’ll have to wait awhile longer than my US friends as the release date on Amazon Italy is 1 July.

    • I agree! Matt is as nice as they come. I enjoy supporting his work as well. I know you have a little bit longer to wait for the book, but I know you will enjoy it. All the best, Sandra! Have a wonderful rest of your week, and July 1 will come around soon. 🙂

      -Robert

  2. Congrats!!!! Super excited to get my copy (pre-ordered)..

  3. Thanks for the shout-out Matt! So nice to be involved in a tiny way in your big day! Congrats to you and Stepfanie! And hopefully those books will get printed fast — people LOVE them!

  4. Colleen says:

    I’m excited to get my copy too-I ordered from Amazon back in the beginning of April. Unfortunately for me ( but great for you guys!)though, I got word from them today they are out of stock and can’t shop until next week. But no worries here…it’s worth the wait! The bonus extras will get me through…😆

  5. Hey Matt,

    Thank you so much for the shout out in the newsletter. Wow, that was awesome. Super nice of you, and totally unexpected. It was great to see it when I read your email this morning. My copy of the No Meat Athlete Cookbook arrived today and I posted photos of me proudly holding the book all over the Internet. 🙂

    Keep up the awesome and inspiring work, and I look forward to seeing you in person again soon.

    All the best!

    -Robert

  6. Stephen D says:

    It’s the first time I’ve ever pre-ordered a book and it’s currently in the post, I’m listening intently for the package to arrive! Happy to hear it’s been an unprecedented success! The stress it’s causing will fade eventually and in its place you’ll have a hell of a legacy to be proud of!

  7. Wish I’d known about the Malaprops event. I would have tried to get to it. Congratulations!!!

  8. Grats on the oversell. Preordered on Amazon first week of April and ETA is currently next week (or 1 to 2 months). Regardless it’ll get here eventually.

  9. KathrynB says:

    I just finished reading (annotating, marking up) my copy. I’m a loooong-time vegan, and have read pretty much every plant-basd vegan book out there, and still learned some new food-prep tricks! Congrats on the success of the book! Let’s hope it helps change some minds!

  10. Mike Huggins says:

    I got my copy! Matt, you and the NMA crew have helped me so much over the years. I was transitioning from a typical American diet to a vegetarian diet when I found your blog years ago (when you were also a vegetarian). I basically followed along with you continuing the transition into a fully plant-based diet. I have lost 180 lbs now and feel like a new person. Thank you for your inspiration and posts on meaningful habit change. I can’t wait to try out these amazing recipes!

  11. Have been reading my copy since I bought it on iBooks – love it! This is the book that I’ve been looking for. Enjoyed some Blueberry-Walnut Dressing on my lunch salad today, feel much more confident in my food selections now. Thanks!

  12. Looking forward to ready your book! Just ordered! 🙂

    Best regards
    Christoph

  13. oh matt you so awesome, you going the ways where other people ( include me ) think is impossible. And vegen is not bad as people say. Its very delicious if you know what can you do for it. try it

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