It’s here! The new look of No Meat Athlete has made its way to our shirts … but not without some drama.
Almost three months ago, along with a brief history of the running carrot, I announced that it was time for him to hang up his shoes.
He would be replaced by something new, something just slightly more serious and a tad bit tougher, to better convey what this plant-based athlete lifestyle and our No Meat Athlete movement is all about — on the shirts, website, and everything else.
Up until then, my wife and I had folded and shipped almost every shirt, all 25,000+ of them, by hand. But with the retirement of the running carrot, we decided it was finally time to pass that job off to someone who actually knows what they’re doing when it comes to managing inventory and fulfillment. (And you know what I mean if you ever waited months for a certain style and size of shirt to be back in stock. :))