Imagine seeing $419.26 at the bottom of your grocery receipt. Now imagine that’s just for one week, and it’s just for you.
This is how much it costs vegan ultrarunner Scott Jurek to eat for a week, as calculated in Tim Ferriss’ epic 4-Hour Body. (Alright, now just for fun, feel free to imagine yourself winning the Western States 100, seven straight times.)Okay, so most of us aren’t eating the 5,000 to 6,000 calories per day that Scott eats, and we’ll get off a little lighter as a result. But the type of food Scott eats isn’t any different from (or more expensive than) what the other plant-based athletes we trust are telling us to eat — organic fruits and vegetables, raw nut butter, fancy oils, and all sorts of products that blur the line between food and supplement.
And all bought at Whole Foods, of course. (Affectionately known as “Whole Paycheck.”)
So it begs the question: How are we mortals — and our families — supposed to afford to eat this way?
An email from a concerned reader
A reader wrote to me the other day asking this very question: